Given the immense popularity of messengers these days, it’s no wonder that businesses try to use any opportunity to get closer to the consumer. Has Whatsapp’s ad spam managed to get to you too? So annoying! Let’s skip the sad part and talk about useful technology.
About 75% of Internet users use messengers. Messengers even surpass social networks in number of active users. It is no surprise that the business sees Facebook Messenger, a new platform, as a loophole towards the consumer.