In order to get closer to our potential users, we decided to get into the Windows Store. Honestly, our EasyLy Team had no experience developing apps for the Windows Store or promoting them there. We had to make it up as we went =)
EasyLy is a standard app for Windows (exe-file), written in .NET. One does not simply publish an app on the Windows Store. You can only upload apps which were developed for the METRO-interface or those that have been specially converted, as Microsoft announced this spring. From standard EXE to appx. This format should be universal in new versions of Windows 10.